STRATEGIC BRANDING VS. JUST A LOGO
On today's blog post, we're talking about Why We Don’t Offer Just A Logo, but a full strategic branding package.
So many times, brands just starting out try to DIY their branding, or ask for 'just a logo,' to get them started - but in the end, this approach actually costs you more time, money, and frustration than starting with a solid foundation of branding. Some reasons why include:
01. Attracting Your Target Audience Takes More Than a Logo
The word strategic, in strategic branding, means much research goes into your branding. We begin by examining your industry standards & norms, looking at competitors and allies, and really examining who your target is, and the best way to reach them based on what we know about your industry.
02. A Cohesive Brand Requires More
Creating any branded content, including your website, requires a holistic branding approach that will last you for years to come.
03. Great Print Materials & Packaging Require More
If you’re a product-based business, I can almost guarantee that another extension of your brand includes some sort of print material and packaging. Creating cohesive print & package materials requires much more than just a logo.
