Hiring a Brand Designer vs. a Graphic Designer
When searching for a designer, it's important to keep your goals in mind.
Are you searching for a strategic expert who can take the lead on rebuilding your brand from the ground up? or are you looking for a designer who can take your existing branding and create a flyer or two?
How do you know if a Strategic Brand Designer or a Graphic Designer would be a better fit for your business?
A Strategic Brand Designer:
Looks at the overall picture of your brand
Begins with Strategic Industry Research
Guides You Through Their Expert Process
Has Set Packages of Intentional Deliverables
Offers Holistic Services
A Graphic Designer:
Is Usually Hired for One-Off Projects
Delivers Specific Materials at the Client’s Request
Takes Existing Branding to Create Assets
Operate as Freelancers
Both are extremely valuable to a business, but it's important to know the difference.
Here at RISE, we are a Strategic Design Studio, meaning that we begin with strategic industry research, and guide you through a process we've developed with 10＋ years of experience in the industry, considering the overall picture of your brand, creating intentional deliverables, and setting you up for future success. 🖤
Our services include Brand Strategy & Messaging, Brand Design, Web Design & Development, Print, Product, Package Design, & more.
Looking to bring your dream brand to life? Grab your free discovery call here.
