5 QUESTIONS TO ASK WHEN HIRING A DESIGNER

Thinking of hiring a designer but want to make sure you receive everything you need? Here are 5 QUESTIONS TO ASK before hiring a designer:

01. Does your design package include strategy?

• If you haven’t heard us preach this already, trying to develop a brand without strategy is like showing up to a party in a costume, only to find out it wasn’t a costume party (or what we call your Legally Blonde moment.) Doing research into the industry that you’re in, your competitors and allys, your target audience, and more allows you to ensure that your brand has a solid basis to launch from

02. Why types of files will I receive in my final package?

• There are many types of files that a business needs to ensure that their logos, and marks can be used on both the internet, on apps, in print, on materials, and more.

03. Do I need to purchase my font licenses?

• This is a BIG legal question to ask your designer as having the correct font licensing allows you to own your fonts and use them wherever you’d like.

04. Is the design of any print or packaging materials included?

• We live in an extremely aesthetic world. A consumer will purchase the pretty packaged item off a shelf 9 out of 10 times.

05. Do you have my materials printed or am I responsible for that?

• This is a great way to budget when it comes to printing your print & packaging materials. Many designers don’t do the printing for you, but can give you recommendations based on the materials you’re creating together.

Every designer’s packaging is different, and these may be some questions you don’t think to ask. For more, download our FREE GUIDE TO HIRING A DESIGNER!